The Customer Research WorkbookCHAPTER & CO.
The Customer Research Workbook
Gather and sort customer interviews into useful patterns.
A practical guide designed around a clear business decision and the work needed to make it. For founders and small teams who want a focused, usable approach rather than broad advice.
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About this ebook
Gather and sort customer interviews into useful patterns.
The Customer Research Workbook starts with the decision named in its premise and works backward to the information a business needs before acting. The proposed structure covers preparation, a first draft, and a review step so the idea can be adapted to a real offer and customer.
For founders and small teams who want a focused, usable approach rather than broad advice.